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Prospectacy Limited is a Cyprus based firm providing personal and corporate legal and financial services. Prospectacy is a well-established firm, operating for over 10 years in the Cyprus market. It claims international clientele of High-Net-Worth-Individuals and international corporations. The services of the firm vary from IP protection legal and technical support, wealth management services, business relocation services and company formation services. The company also offers financial services including Corporate Taxation, Assurance, financial reporting, and investment management services.
Consultics was assigned with the creation and implementation of the Strategic Approach for the brand communication and the development, both online and offline. The strategic approach was based on the ecosystem designed by Consultics encompassing Consultics Intelligence Solution and Consultics Marketing and Branding Team. The aim of the project was to uplift the company’s engagement as well as develop the perception of the brand in the market through strategically oriented activities for further establishment of the brand and its stakeholders.
The approach for the online presence of the brand was constructed through the utilization of several elements including social media channels, publication in the international and local press, as well as the SEO strategy and implementation for further reach. Under the scope of the project and through the Consultics Intelligence solution, data was extracted daily for the development of the social media themes and the sourcing of information for the ongoing publications drafting. The use of live alerts and the interpretation of insights provided by the solution gave the necessary info to keep the company ahead of the competition in terms of what was happening in the global market.
Based on the above, the Consultics marketing and branding team constructed the social media templates and creatives based on the brand Guidelines of Prospectacy, as well as filming on several occasions when required as per the strategic intent.