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Gabrial Anderbjörk, CEO of our partner company Inzyon, is happy to share his wisdom and experience in an extensive management guidebook called Gardens of Intelligence – Designing Robust Digital Market and Competitive Intelligence Platforms, which he co-wrote with CEO Jesper Martell.
We live in a competitive world and no one knows this more than business owners. It is, therefore, imperative that an understanding of a company’s competitive environment should be top on the list of priorities for anyone dealing with or starting up a business. Once a thorough understanding of a businesses’ competitive environment is obtained, the way is paved for a healthier organisation that has everything it takes to overcome future challenges and take advantage of the benefits along the way.
With the guidance of this new book - written with the experience of a true innovator and entrepreneur on the side of Anderbjörk and a highly experienced Competitive Intelligence professional from the side of Martell –companies have their hands on a tried-and-true management approach to successfully taking their businesses into a flourishing future.
Speaking about the book, the authors said “with this book, we aim to bring intelligence into the future and the future into intelligence.”