RGCA is a newly developed company that provides an environment that facilitates networking amongst businesspersons, entrepreneurs, diplomats, politicians and private
individuals in Cyprus, the Middle East, the Gulf and beyond. It establishes Business Councils/Directorates and forums that foster communication, cooperation and development. It creates focused policy-level initiatives, encourages dialogue and meaningful action, as well as support innovative initiatives in economic, financial, and diplomatic
sectors.
As a partner of RGCA, Consultics was assigned to develop the marketing strategy of RGCA, mainly including the online marketing infrastructure of the company, which is vital for the achievement of the corporate objectives set. The scope of work encompasses the development of RGCA’s website/portal which will be the main tool for membership – offerings alignment, CRM, and information sharing, as well as the development and management of the company’s social media profiles. Due to the diverse activities of the company and the multinational nature of the RGCA’s existence the website and social media to be developed will be utilized as a vehicle for Business Development while it will be customized for both the Middle Eastern (Arabic content) and the international audience (English Content).
Consultics will provide RGCA with:
- Online marketing channels development
- Website Development and Maintenance
- Social Media Strategy Development
- Social Media Activation Strategy
- Social Media channels management
- Creative and content marketing strategy Development
- Creatives to be utilized in both website and the Social Media Channels
- Assistance in the application of the brand identity of the company and its distinctive councils